Research about how buying healthy food but might make some people more likely to buy some unhealthy ones.
“When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to experience the cheap wine in the same physical way as the expensive wine? Research in the Journal of Marketing Research has shown that preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes.”
“The brain has specialist neurons for each of the five taste categories – salty, bitter, sour, sweet and umami – US scientists have discovered.”
What happens if you tell people they are eating gourmet organic food, when it is actually from McDonalds?